Discover the Denim Days program Get creative, learn new skills and experience denim culture up close during Denim Days on Friday 16 and Saturday 17 October. From personalising your own bandana to discovering traditional Japanese stitching techniques, there’s plenty to explore. Join a workshop, meet creative makers and enjoy a good beer while soaking up the Denim Days atmosphere. Paint your own bandana with Zunia Pascal Create a one-of-a-kind accessory in this creative worksho

This year, we’re bringing together an exciting mix of international denim brands, makers, vintage specialists, designers and artists. From Japanese selvedge and natural indigo to Belgian made-to-measure denim, American vintage, handcrafted workwear and contemporary design, there’s plenty to discover, try on and talk about. Denim from around the world From Norway, Bergen Denim brings heavyweight Japanese selvedge shirts and jackets, crafted in Portugal. Denim Closet comes stra

A home for the raw denim and heritage wear community Denim is about the clothes, but it has always been about the community around them too. Being part of the Denim Days community; we’re taking a closer look at DENIMHEAD. A platform created for people who wear, collect, repair, fade and obsess over raw denim and heritage wear. Because a good pair of jeans is never really finished. The first wear is only the beginning. Creases appear, indigo starts to shift, repairs become par

On 16 & 17 October 2026, Amsterdam becomes the meeting place for an international community of independent denim brands, designers, makers and enthusiasts. With the event getting closer, more brands, designers, artists and makers are joining the line-up. This year's edition is set to feature an international selection of unique (independent) brands, with names travelling to Amsterdam from across Europe and beyond. Alongside the brands, Denim Days will bring together artists,

Exhibitor applications are open for Denim Days 2026 The countdown is on. On 16 & 17 October 2026, Denim Days returns to Amsterdam, bringing together the global denim community for two days of craftsmanship, creativity, culture and connection. October may still feel a long way off, but behind the scenes the wheels are already turning. Brands are signing up, artists are making plans, and we're building another edition packed with everything that makes denim culture so unique. W

Some people work in denim. Others live it. For Wouter Munnichs, it’s always been about more than fabric. It’s about stories, connections, and a deep-rooted curiosity for everything indigo. As the founder of online denim magazine Long John, Wouter has spent the past 15 years building one of the most respected voices in the global denim scene; a platform that moves between heritage and innovation, spotlighting the people, products and processes shaping the industry today. At th