Some people work in denim. Others live it. For Wouter Munnichs, it’s always been about more than fabric. It’s about stories, connections, and a deep-rooted curiosity for everything indigo. As the founder of online denim magazine Long John, Wouter has spent the past 15 years building one of the most respected voices in the global denim scene; a platform that moves between heritage and innovation, spotlighting the people, products and processes shaping the industry today. At th

Circle this: October 16 & 17, 2026. Denim Days: in de Hallen in Amsterdam, The Netherlands. The Denim Days Market is back in town, and it’s dripping in indigo, packed with character, and far from your average weekend plan. This is where raw edges meet worn-in stories. Think vintage fades, reworked classics, and denim that’s lived a life before it met you. From niche makers to one-of-a-kind finds, it’s a space for those who know their selvedge, and those about to fall for it.

Meet the Kimono ‘Denim City x Brouwerij ’t IJ’ , a limited, made-to-order piece that blends craftsmanship, culture, and a love for denim. The Kimono is a colab between Denim City and Brouwerij t'IJ. Rooted in the creative hub of De Hallen Amsterdam, Denim City - the home of the House of Denim Foundation - continues to champion innovation, craftsmanship, and community within the world of denim. Known for its characterful, locally brewed beers, Brouwerij ’t IJ has become one of

Real people. Real denim. Real style. Denim Days Market 2025 wasn’t just about the brands and booths, it was about the people who showed up rocking their own version of blue. From reworked vintage and raw selvedge to everyday jeans with years of wear, everyone brought their own flavor. These shots capture the real vibe of the weekend: honest, individual, and full of attitude. It’s not about wearing denim, it’s about owning it, shaping it & making it yours. Scroll through our f

Good vibes & great denim Amsterdam turned blue again this October as denim lovers, makers, and dreamers from around the world came together for the Denim Days Market 2025. Two unforgettable days filled with creativity, craftsmanship, and connection, proving once more that denim is more than fabric; it’s a shared language. A global denim family They came from all corners of the world - Japan, Italy, the USA, Mauritius, and beyond - each bringing their own shade of blue. The m

Two days filled with stories, stitches, and shades of blue awaits! Friday 17 & Saturday 18 October 2025 | 10AM – 6PM | De Hallen & Denim City -Bellamyplein in Amsterdam. Free to visit! Get ready, denim lovers, Denim Days: The Market Edition is nearly happening! On Friday 17 and Saturday 18 October, De Hallen and Denim City Amsterdam will once again be overflowing with blue energy, creativity, and community. Expect rare finds, vintage gems, upcycled creations, and the latest