Wouter is the founder of Long John. Next to running his daily magazine, he is working as a freelance denim specialist for the industry. Titled as 'Denim Influencer 2020' by Rivet 50. Celebrating his 10th anniversary with Long John this year.

Ani Wells is the Director and Founder of Simply Suzette, and Sustainable Denim and Communications Specialist. Simply Suzette is an online platform aiming to bridge the gap between the industry and consumers through education and sustainable storytelling.

Thomas Stege Bojer is the founder and owner of Denimhunters. Thomas launched the site in 2011 and built it into a voice for the denim industry and community. Denimhunters is a knowledge portal for denim enthusiasts and newcomers. 

Amy is a British denim expert, trend and insight consultant and author of two books. Through her platform Denim Dudes, she focuses on denim consultancy, design and marketing, working with clients from Levi's and Wrangler to GAP. Her work has been featured in the Wall Street Journal, the Sunday Times and NPR Radio.

Multidisciplinary Fashion Consultant - Specialized in Quality Crafted Menswear and Experience Focused Creative Development, Marketing and Brand Direction.

His passion for raw denim and quality clothing led him to join Heddels in 2016. He is a fan of all things Japanese, but especially the country's take on Americana clothing - from early workwear to mid-century sportswear and beyond.