Press Release – BASF
NASHVILLE | November 5, 2018 – The final details are in and the forecast for the inaugural Nashville Denim Days is two days of indigo celebration on November 10 and 11. An international festival for denim lovers, Denim Days connects the dots between denim insiders and denim lovers, giving attendees unprecedented access to their favorite denim designers, brands and artisans.
But it is not just the blue stuff that gets the love at Denim Days. Cotton, a key ingredient for making jeans, will also be in the spotlight thanks to BASF’s e3 Cotton, which has joined Nashville Denim Days as a title sponsor.
“Cotton is the leading natural fiber for consumers, and as a world class cotton breeding program, we are pleased to sponsor the Nashville Denim Days festival,” said Malin Westfall, Head of U.S. Cotton Business for BASF. “The quality of our FiberMax®and Stoneville®varieties, in addition to our certified sustainability program, e3,is helping to meet the needs of consumers who are searching for garments that are made with sustainably-grown cotton and gives us the opportunity to work with major apparel brands like Wrangler.”
“e3™ cotton is grown by U.S. farmers that use our seed, which produces high-quality fiber and yarn using the most modern production practices that promote sustainability,” Westfall said. “e3delivers cotton that meets the needs of consumers by providing enormous quantities of sustainably-produced cotton. U. S. cotton growers committed to the principles and practices of sustainability are leading the way with e3cotton that is certified, verified, and audited.”
e3 will sponsor an official kick-off party on November 9 for all exhibitors and industry guests as well as host a Cotton Pool activation at Nashville Denim Days, where attendees can kick off their boots and jump into a pool of raw cotton for a fun photo opp.
Nashville Denim Days Highlights:
Denim Brands + Retailers– Wrangler, one of the “big 3” iconic denim brands has joined Nashville Denim Days and rounds out our roster of participating denim brands and retailers, which includes: imogene + willie, Jean Shop, Kings of Indigo, Tenue de Nimes and Left Field.
Clinton Street Festival– Shoppers and denim geeks will be treated to an open-air denim bazaar courtesy of the Denim Days Clinton Street Festival, which will feature top vintage vendors such as Nashville Dry Goods, Recursive, Hot Zipper Vintage, Cherry Vintage and Junk Palace Vintage.
Denim Talks– Nashville Denim Days will host a collection of panels and presentations to engage denim lovers in conversations about sustainability, entrepreneurship, social media influence, social activism and more. A complete schedule is available online.
Vidalia Denim Mills Performance Stage– Headlined by local Nashville country music darling Nikki Lane, the stage will host a full schedule of musicians and DJs. The complete line-up can be found online.
TENCELTM Denim Shop– Shop an exclusive collection of denim with TENCELTM branded fibers from 3 x 1, The Godfather of Denim Adriano Goldschmied, MAVI, Edit Denim X Rivet, Paulita Carlotta and Reformation. #TencelFeelsSoRight #TencelTree
e3 Cotton Pool– Take a dip and a photo in more than 100 pounds of raw cotton. #e3cotton
Kingpins Shop– An edited and shoppable collection of indigo items. Books, housewares, trinkets, bits and bobs.
Music City Locals– Visit this special addition to Nashville Denim Days which features a mixed bag of local vendors, artisans and retailers representing Music City’s vibrant lifestyle scene.
Paint the Town Blue– The city of Nashville will declare November 10 and 11 Nashville Denim Days, painting the town blue for the day and culminating with lighting Nashville’s historic Korean Veterans Memorial Bridge in blue. Nashville’s Mayor Briley will officially sanction the holiday.
Ranger Stitch– Nashville institution Ranger Stitch will be on-site at Denim Days to embroider newly-purchased or well-worn denim for festival-goers. Embroiderer Matt Davidson is a well-loved Nashville artist and will bring some fun personalization to everyone’s favorite denim pieces.
Atelier & Repairs Design Competition– Cult-favorite Atelier & Repairs is an initiative to eliminate the world’s excess, one stitch at a time. They have a mission to not create anything new, but instead transform what already exists. For Denim Days, Atelier & Repairs will be partnering with Belmont University to challenge students to transform a $5 T-shirt into a garment of their own design. The winner will receive a mentorship by Atelier & Repairs creator Maurizo Donadi.
Madewell – The popular women’s fashion brand Madewell will present its “Blue Jeans Go Green” initiative, where guests are invited to recycle old pairs of denim in exchange for $20 toward a new pair of Madewell jeans.
Nashville Denim Days is an event for all ages, and tickets are $10 in advance, $15 at the door. Students are admitted for $5 and kids under 12 attend for free. To purchase tickets, go to Denim Days Tickets. Ticket holders will also receive discounted rides to and from the festival courtesy of LYFT.
Nashville Denim Days – Nov. 10 – 11
Marathon Music Works, 1402 Clinton St.
Tickets: $10 in advance, $15 at the door
About Denim Days Festival:
New York Denim Days and Nashville Denim Days are based on Amsterdam Denim Days. The new editions will act as a spotlight on the global denim scene from completely New York and Nashville perspectives by uniting the denim community and consumers, addicts and aficionados, and brands and buyers to celebrate their unique denim passion. New York Denim Days and Nashville Denim Days are initiated by House of Denim and organized by Modefabriek in collaboration with Kingpins Show and the fashion recruitment & consultancy HTNK.