Press Release – NIKKI LANE AND TENCEL™ JOIN NEW YORK DENIM DAYS
NEW YORK | July 26, 2018 – New York Denim Days (September 22-23) continues to connect the dots between denim insiders and denim lovers with the latest players to join its ranks: title sponsor TENCEL™ branded fibers by Lenzing and musical guest/vintage denim purveyor Nikki Lane.
“We are pleased to be returning to New York Denim Days as a sponsor and bringing ‘TENCEL™ Feels So Right’ to consumers,” said Tricia Carey, TENCEL’s director of global business development. “It is amazing to see denim enthusiasts discover how trees are made into jeans and feel the comfort of TENCEL™ Denim.”
Derived from nature, Lenzing’s TENCEL™ Denim is made from sustainably harvested trees, to provide softness and performance with a low impact on the environment. As title sponsor, TENCEL™ will create a shop-in-shop stocked with a selection of garments using its fiber from top brands, including 3X1, Mavi, Reformation, Godfather of Denim and more.
“TENCEL™ [lyocell] is not only a beautiful fiber that makes for incredible denim, it is one of the most important fibers in the denim industry and is helping to make the denim industry more sustainable and environmentally responsible,” said Andrew Olah, one of the organizers of New York Denim Days.
On September 23, Denim Days will take to the streets of Manhattan for an open-to-the-public denim bazaar that will shut down 18th Street between Sixth and Seventh Avenues. The day-long event will feature vintage dealers and artisans, food trucks, festival games and musical entertainment.
Nikki Lane, the Nashville-based country singer/songwriter and proprietor of the vintage boutique High Class Hillbilly, will headline the free Denim Days outdoor concert. Shoppers and fans can purchase her hand-selected vintage offerings inside the Denim Days festival.
New York Denim Days Festival Highlights
+ Denim Speaker Series
The denim industry is full of inspiring people – from designers and makers to activists, renegades and innovators. Denim Days will welcome a selection of speakers from within these ranks for our Denim Talks speaker series featuring Q&As, panels and lectures. Confirmed speakers include Abrima Erwiah, whose brand Studio 189 just won the CFDA + Lexus Fashion Initiative. Full speaker roster to be announced shortly.
+ Denim Book Store // Denim Author Book Signings
We’re welcoming a fresh crop of denim books to New York Denim Days. Come and meet authors including Amy Leverton (Denim Dudes, Denim: Street Style, Vintage, Obsession), Doug Gunn and Roy Lucket (Worn x Kingpins, The Vintage Showroom: An Archive of Menswear); Nick Williams (Denim Branded: Jeanswear’s Evolving Design Details) and more. The New York Denim Days book store will be stocked with these and other denim-related titles.
Dates and times for individual book signings will be announced soon.
+ Atelier & Repairs Design Competition
Cult-favorite brand Atelier & Repairs is an initiative to eliminate the world’s excess, one stitch at a time. They have a mission to not create anything new, but instead transform what already exists. For Denim Days, Atelier & Repairs will challenge students of New York City’s Fashion High School to transform a $5 T-shirt into a garment of their own design. The winner will receive a mentorship by Atelier & Repairs creator Maurizo Donadi.
+ Fashion Week Pop-Up Shops
Those wanting a sneak-peek of New York Denim Days can visit pop-up shops at New York Waterway terminals during New York Fashion Week (September 6-14). Throughout this activation, tickets will be available for purchase along with a variety of denim grab-and-go items.
New York Denim Days is an event for all ages. Tickets are $10 to attend. Students are admitted for $5 and kids under 12 attend for free. To purchase tickets, go to Denim Days Tickets. Ticket holders will also receive discounted rides to and from the festival courtesy of LYFT.
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